Privacy Policy

Introduction

Welcome to Tripvalory.com. We are committed to protecting your personal information while providing free travel guides. This policy outlines our data practices in compliance with Moroccan Law No. 09-08 on the Protection of Personal Data, as well as other applicable privacy regulations including the General Data Protection Regulation (GDPR) for users based in the European Economic Area. By using our platform, you consent to the data practices described in this policy.

1. Data Collection and Use

1.1 Types of Data Collected

• Personal Information: Name, email, contact numbers, nationality, and other details you provide when creating a profile or making a booking.
• Location Data: We gather approximate or precise location data to enable features such as verifying meeting points and showing tours in your area.
• Activity Data: Information regarding your transactions, such as bookings, reviews, and messages.
• Website Interaction Data: We gather data from your activities on the website, such as purchases, reviews, and any content linked to your account.
• Billing Information: As required for purchases and any personal details shared for specific requests.

1.2 How We Use Your Data

• Process bookings and facilitate communication between you, service providers, and the platform.
• Improve the platform and customize your experience.
• Provide and maintain our services, enhancing user experience.
• Send updates, newsletters, and other information that may be of interest to you.
• Conduct analytics to monitor usage and trends to improve the Website.
• Comply with applicable laws, regulations, or legal processes.

1.3 Cookie Policy

This section explains how Tripvalory.com uses cookies and similar tracking technologies when you visit our website. It should be read alongside our Privacy Policy above.

1.3.1 What Are Cookies?

• Cookies are small text files placed on your device when you visit our website. They help the site remember your actions and preferences over time, so you do not have to re-enter them on each visit. Cookies can be session-based, meaning they are deleted when you close your browser, or persistent, meaning they remain on your device for a defined period. We also use similar technologies such as web beacons and local storage, all referred to as "cookies" in this policy.

1.3.2 Types of Cookies We Use

Strictly necessary

These cookies are essential for the website to operate correctly and cannot be switched off. They do not store any personally identifiable information. They are used to maintain your login session, remember items in your booking, protect the site against security threats, and store your cookie consent preferences. Without these cookies, core features such as logging in or completing a booking would not work

Analytics

Analytics cookies help us understand how visitors interact with our website by collecting information about which pages are visited, how long users spend on each page, and where visitors come from. This allows us to identify what is working well and where improvements are needed. We use Google Analytics for this purpose, with IP anonymization enabled so that your IP address is never stored in full. The data collected is aggregated and does not identify you personally.

Functional

Functional cookies allow our website to remember choices you make and provide a more personalised experience. For example, they remember your preferred currency, your language setting, and tours you have recently viewed so we can show you relevant suggestions. These cookies do not track your activity on other websites. If you disable them, some features of the site may not work as expected, though you will still be able to browse and make bookings.

Marketing

Marketing cookies are used to show you relevant advertisements on other websites based on your visits to Tripvalory.com. They are placed by our advertising partners, including Meta (Facebook) and Google Ads, and work by tracking your browsing activity across sites. The data collected is used to measure the effectiveness of our advertising campaigns and to personalise the ads you see. If you do not consent to these cookies, you will still see ads online but they will be less relevant to your interests.
EU/EEA users: marketing cookies are only activated after you provide explicit consent, in compliance with GDPR Article 7. You can withdraw your consent at any time via the Cookie Preference Center.

1.3.3 Legal Basis for Using Cookies

• Strictly necessary cookies are used on the basis of legitimate interest and contract performance and do not require your consent. Analytics, functional, and marketing cookies are used on the basis of your consent under Moroccan Law No. 09-08 and, for EU/EEA users, GDPR Article 6(1)(a). You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.

1.3.4 How to Manage Your Cookie Preferences

You have full control over which non-essential cookies are active on your device. You can manage your preferences in the following ways:

• Cookie Preference Center : Click "Cookie Settings" in the footer of any page on our website to update your choices by category at any time.
• Browser settings : Most browsers allow you to block or delete cookies through their privacy or security settings. Please note that blocking all cookies may affect the functionality of our website and other sites you visit.
• Google Analytics opt-out : Install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout to prevent your data from being used by Google Analytics across all websites.
• Advertising opt-outs : You can opt out of interest-based advertising through Your Online Choices at youronlinechoices.eu (EU users) or the Network Advertising Initiative opt-out tool at optout.networkadvertising.org.

1.3.5 Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our practices. When we make significant changes, we will update the date at the top of this section and notify you via our cookie banner where appropriate.

1.3.6 Contact Us

If you have any questions about our use of cookies, please contact us at support@tripvalory.com.

Legal Basis for Processing: We process your personal data on the following legal grounds: (a) Contract performance — to process bookings and provide our services; (b) Legitimate interests — to improve our platform and prevent fraud; (c) Consent — for newsletters and marketing communications, which you may withdraw at any time; (d) Legal obligation — to comply with applicable laws and regulations.

Personal data of guides and users is collected and processed in accordance with TripValory’s Privacy Policy. TripValory does not collect or verify any professional credentials, licenses, or certifications for guides. Users acknowledge and agree that TripValory does not assume responsibility for the accuracy of guide profiles or representations and will not conduct background checks or license verification unless legally required.

2.Your Privacy Rights

Depending on your country of residence, you may have the following rights regarding your personal data. Moroccan users have these rights under Law No. 09-08, supervised by the Commission Nationale de contrôle de la protection des Données à caractère Personnel (CNDP). EU/EEA users have these rights under the GDPR:

• Right to Access: You can request a copy of the data we hold about you.
• Right to Rectification: If your data is inaccurate, you have the right to request corrections.
• Right to Delete: You can ask us to delete your personal data when it is no longer needed for the purpose it was collected.
• Right to Restriction: You can limit how we use certain sensitive information, such as your location data or profile details.
• Right to Data Portability: You can request that we transfer your data to another service provider.
• Right to Object: You can object to the processing of your data for direct marketing or other purposes.
• Automated Decision-Making: You have the right not to be subject to decisions made solely by automated means (e.g., AI profiling) unless you have given explicit consent.

To exercise any of the rights listed above, please submit a written request to support@tripvalory.com. We will respond within 30 days of receipt. In complex cases, this may be extended by two months with prior notice. We may request proof of identity before processing your request. Moroccan users may also file a complaint with the CNDP (Commission Nationale de contrôle de la protection des Données à caractère Personnel) at: www.cndp.ma EU/EEA users may lodge a complaint with their local Data Protection Authority. A list of EEA supervisory authorities is available at: https://edpb.europa.eu/about-edpb/board/members_en

3. Data Retention and Security

We retain your personal data for the following periods:

• Account data (name, email, contact details): Retained for the duration of your account and deleted within 90 days of account closure, unless a longer retention period is required by law.
• Booking and transaction records: Retained for 7 years to comply with applicable tax and accounting obligations.
• Marketing data: Retained until you withdraw consent or unsubscribe.
• Location data: Retained for no longer than 12 months from the date of collection.
• You may request the deletion of your profile and all associated data at any time by contacting us at support@tripvalory.com.
• We are committed to protecting your data and employ robust security measures to safeguard your information. This includes advanced encryption protocols, regular security audits, and strict access controls for our systems and databases.
• All data transmissions are encrypted using secure SSL technology, which can be verified in your browser's URL bar.
• We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Your information may be transferred to and processed in countries other than the country in which you are resident. These countries may have data protection laws different from your country.

Data Breach Notification: In the event of a personal data breach likely to result in a risk to your rights and freedoms, we will notify the CNDP (Morocco's data protection authority) in accordance with Law No. 09-08, and where applicable, the relevant EU supervisory authority within 72 hours of becoming aware of the breach, in accordance with GDPR Article 33. Where required by law, affected individuals will be notified without undue delay.

3.5 Third-Party Data Sharing and International Transfers

We may share your personal data with:

• Tour providers and guides: To facilitate your booking and communication.
• Payment processors: Such as Stripe or PayPal, to complete transactions securely.
• Analytics providers: Such as Google Analytics, to monitor platform performance.
• Legal and regulatory authorities: Where required by law.

Your personal data is primarily processed and stored in the Kingdom of Morocco. When transferring personal data to countries outside Morocco or the European Economic Area (EEA), we ensure appropriate safeguards are in place, including contractual protections or transfers only to countries with an adequate level of data protection as recognized by the CNDP or the European Commission. You may request details of the applicable safeguards by contacting us at support@tripvalory.com.

4. Age Restrictions

Tripvalory.com and its services are designed for users aged 18 and above. We do not intentionally collect data from individuals under 18. If you believe we may have inadvertently collected information from someone under 18, please reach out to us at support@tripvalory.com.

5. Changes to the Privacy Policy

We regularly update our Privacy Policy to ensure compliance with current data protection laws. We encourage you to review the Privacy Policy page periodically to stay informed about any changes. The "Last Updated" date at the top of this page will indicate the most recent modifications made to the policy.

By continuing to use our services, you acknowledge and agree to the updated Privacy Policy.

6. Disclaimers and Liability Limitations

• Tripvalory.com may include links to third-party websites for your reference. We are not responsible for the content of those sites, nor do we endorse them.
• By using Tripvalory.com, you agree to indemnify and hold us, our affiliates, employees, and partners harmless from any claims, losses, or legal fees arising from your use of the website in violation of these terms or applicable laws.
• We, our affiliates, or employees will not be liable for:
  1. indirect, special, or consequential damages,
  2. loss of data, income, profits, or business,
  3. property loss or damage arising from the use of any materials, services, or information on this site, even if we've been advised of the potential risks.
• We are committed to providing a high-quality, reliable service. Our team works diligently to ensure the accuracy and relevance of the website's content. We regularly update and maintain our platform to enhance user experience and functionality.
• While we strive to ensure secure transactions, Tripvalory.com is not liable for unauthorized charges to your credit or debit cards unless directly caused by our negligence.

7. Contact Information

For any questions or to exercise your privacy rights, please contact us:

• Email: support@tripvalory.com